Rogers Communications selling data centre portfolio
5:10
Rogers Partners to acquire data centre business from Rogers
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The Biggest Challenge: Playing It Too Safe
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Why Safe Doesn’t Cut It
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Performance vs. Brand Building: Why You Need Both
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Balancing Brand & Demand:
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Example: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras id sem non risus porttitor aliquet. Suspendisse viverra sagittis nulla, sed facilisis velit finibus ut.
B2B Doesn’t Have to Be Boring: How to Create More Impactful Messaging
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Ways to Make Your Messaging More Engaging:
Lead with human stories: Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Build a brand that looks like it matters: Integer viverra velit ac urna pretium, vel condimentum libero gravida.
Take inspiration from B2C: Curabitur feugiat sapien eget eros porttitor feugiat.
Example: Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nec urna at lorem volutpat vehicula at non ligula.
Stat: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut ligula vel libero elementum tincidunt nec a erat.
The 95/5 Rule: What You Should Be Doing for the Other 95%
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How to Stay Visible to Future Buyers:
Lead with bold thinking: Lorem ipsum dolor sit amet.
Make content they’re into: Sed vel lacus ac elit tincidunt elementum.
Consistently show up: Proin efficitur, sem eget blandit facilisis, lorem eros maximus eros, nec iaculis nulla ante in justo.
Stat: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pharetra, felis eget sagittis tempor, orci nibh volutpat felis, non faucibus sapien velit et felis.
Final Thoughts: Play Smarter or Get Lost in the Noise Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque porttitor ipsum eu nibh sodales, a tincidunt leo fringilla. Phasellus ac nunc ac eros facilisis sodales ut sed leo. Donec condimentum risus at mi sollicitudin, at volutpat sem tincidunt.
The brands that win will:
Build long-term brand equity
Balance demand gen with memorable storytelling
Show up where their future buyers are, not just where in-market leads already exist
Rogers Partners to acquire data centre business from Rogers
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur malesuada, neque vitae fermentum vestibulum, tortor ante elementum nisi, non consequat sem urna ac elit.
The Biggest Challenge: Playing It Too Safe
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac blandit lorem. Nullam sit amet sagittis purus. Curabitur sagittis, turpis ac malesuada feugiat, purus lacus blandit erat, a tristique urna sem non augue. Vivamus euismod, risus ut maximus rhoncus, sem metus tristique tortor, eget condimentum magna odio ac nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Why Safe Doesn’t Cut It
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Curabitur nec suscipit tortor, vel facilisis nulla.
Integer ut orci ut ante dictum venenatis.
Praesent nec magna in risus fringilla dictum.
Stat: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed elementum nisi eu purus vulputate, vel interdum elit laoreet.
Performance vs. Brand Building: Why You Need Both
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eget lacinia lorem. Duis in bibendum odio, sed laoreet lorem. Quisque pharetra dapibus lorem ut feugiat. Nulla facilisi.
Balancing Brand & Demand:
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Curabitur eget augue in velit tincidunt pulvinar.
Nullam bibendum turpis nec leo rhoncus, ac interdum eros gravida.
Example: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras id sem non risus porttitor aliquet. Suspendisse viverra sagittis nulla, sed facilisis velit finibus ut.
B2B Doesn’t Have to Be Boring: How to Create More Impactful Messaging
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam posuere risus ac mattis commodo. Mauris convallis justo vitae urna condimentum, at fermentum nunc sagittis.
Ways to Make Your Messaging More Engaging:
Lead with human stories: Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Build a brand that looks like it matters: Integer viverra velit ac urna pretium, vel condimentum libero gravida.
Take inspiration from B2C: Curabitur feugiat sapien eget eros porttitor feugiat.
Example: Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nec urna at lorem volutpat vehicula at non ligula.
Stat: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut ligula vel libero elementum tincidunt nec a erat.
The 95/5 Rule: What You Should Be Doing for the Other 95%
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas euismod nunc sed urna vulputate, vitae consequat erat rhoncus. Duis non sagittis ipsum.
How to Stay Visible to Future Buyers:
Lead with bold thinking: Lorem ipsum dolor sit amet.
Make content they’re into: Sed vel lacus ac elit tincidunt elementum.
Consistently show up: Proin efficitur, sem eget blandit facilisis, lorem eros maximus eros, nec iaculis nulla ante in justo.
Stat: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pharetra, felis eget sagittis tempor, orci nibh volutpat felis, non faucibus sapien velit et felis.
Final Thoughts: Play Smarter or Get Lost in the Noise
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque porttitor ipsum eu nibh sodales, a tincidunt leo fringilla. Phasellus ac nunc ac eros facilisis sodales ut sed leo. Donec condimentum risus at mi sollicitudin, at volutpat sem tincidunt.
The brands that win will:
Build long-term brand equity
Balance demand gen with memorable storytelling
Show up where their future buyers are, not just where in-market leads already exist
Ready to elevate your brand? Let’s talk.
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