How to Create More Impactful Messaging
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus.
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Safe, rational and bland are becoming the default for many in the B2B space; the old rinse and repeat white papers, webinars and tech specs. And while these have a place in nurturing the 5%
The 95/5 Rule:
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
- Emotionally engaging B2B ads drive 7x more long-term profit growth than rational messaging alone.
- Emotionally engaging B2B ads drive 7x more long-term profit growth than rational messaging alone.
- Way too many B2B brands over-prioritize lead generation at the expense of long-term brand-building. But without a strong brand, your pipeline dries up. And then what?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.
- Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
- Lead with human stories: Showcase real customers, employees, or industry changemakers.
- Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
- Lead with human stories: Showcase real customers, employees, or industry changemakers.
The standard Lorem Ipsum passage, used since the 1500s
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.