Emotion and storytelling aren’t just for consumer brands.

InfraRed Capital Partners (“InfraRed”), a leading international infrastructure asset manager, has entered into a definitive agreement to acquire Rogers Communications’ data centres business, on behalf of InfraRed’s value-add strategy.

Test of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

Emotion and storytelling aren’t just for consumer brands.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.

Where can I get some?

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages.

Campaign focused on the people-

Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock.

The standard chunk of Lorem

Ipsum used since the 1500s is reproduced below for those interested.

Where does it come from?

This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..".

Example: IBM’s “Let’s Create” campaign focused on the people behind AI and cloud innovation, making complex technology feel human and exciting.

Stat: Emotionally engaging B2B ads drive 7x more long-term profit growth than rational messaging alone (LinkedIn B2B Institute).

Why Safe Doesn’t Cut It

• Most buyers aren’t ready to buy today, but they are forming opinions. If you’re not memorable, you’re not even in the running later.
• B2B buying groups are large and fragmented; you need messaging that resonates at multiple levels.
• People buy from brands they remember and trust; if you only market to in-market buyers, you’re invisible to everyone else.
• Rational messaging might check boxes for procurement, but emotional resonance is what builds brand affinity.

Consistently show up on social & industry media: Consistency on social and in the industry space keeps your brand top of mind. Let’s talk.